Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Bad television commercials and advertisements

    Why Do TV Commercials Like Billy Mays, ShamWow, and HeadOn Work?

    The television is often on in our home, but it's usually background noise. If I do watch television, it's usually the Discovery Channel. Today is a weekday, so I roamed the channels a few times. After a while, we just…

  • Questions

    Why Not?

    How does your company profit? Are each of the goals of your company aligned with building that profit? Are each of your management teams' goals aligned to support the goals of your company? Are each of your employees' goals aligned…

  • outdoor laptop

    Testing Leadership with Telecommuting

    This evening I met with Pat Coyle and other Smoosiers at Pat's Open House at Smaller Indiana Headquarters. 1.webp" align="right" title="Lalita Amos" width="183" height="183" class="alignright size-medium wp-image-2353" />One great discussion I had was with Lalita Amos, a Leadership Coach and…

  • Jeremy Shoemoney Shoemaker Affiliate Marketing Lessons

    10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker

    Jeremy Schoemaker, better known as  Shoemoney  in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers'…

  • Direct Mail

    Don’t forget online in your offline marketing!

    Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities.  Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to…

  • Your Blog Won't Be Here Forever

    You Won’t Be Blogging Forever

    When I speak to folks about blogging, many ask me if blogging is here to stay. Nope. Asking someone if blogging will be here forever is like asking the guys who printed their newspapers with the Gutenberg press the same…

  • hand shake

    Blogging is not Enough, “Press the Flesh”!

    This is a phrase I'm growing tired of - quickly - during this presidential candidacy. I'm not sure who penned the original term but I've seen it used widely this season. Most recently, the governor of West Virginia used the…

  • Angry executive

    It’s Time to Change Email Marketing Strategies when…

    Your emails look like this: 1.webp" alt="" title="Change This - Topica" class="alignnone size-full wp-image-2231" /> Perhaps a subject line more compelling and personalized instead of "ChangeThis: Issue 46" Perhaps some line breaks so that I don't have to wrap as…

  • Building Your Brand's Foundation in Social Media Today

    Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today

    This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there's still a misnomer out there…

  • apple preview bug terabyte

    OSX Preview Bug: Shrink an Image to 16 Terabytes?

    Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs . It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and…

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