Douglas Karr's Articles on Martech Zone
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Why Do TV Commercials Like Billy Mays, ShamWow, and HeadOn Work?
The television is often on in our home, but it's usually background noise. If I do watch television, it's usually the Discovery Channel. Today is a weekday, so I roamed the channels a few times. After a while, we just…
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Why Not?
How does your company profit? Are each of the goals of your company aligned with building that profit? Are each of your management teams' goals aligned to support the goals of your company? Are each of your employees' goals aligned…
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Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat's Open House at Smaller Indiana Headquarters. 1.webp" align="right" title="Lalita Amos" width="183" height="183" class="alignright size-medium wp-image-2353" />One great discussion I had was with Lalita Amos, a Leadership Coach and…
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10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker
Jeremy Schoemaker, better known as Shoemoney in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers'…
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Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to…
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You Won’t Be Blogging Forever
When I speak to folks about blogging, many ask me if blogging is here to stay. Nope. Asking someone if blogging will be here forever is like asking the guys who printed their newspapers with the Gutenberg press the same…
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Blogging is not Enough, “Press the Flesh”!
This is a phrase I'm growing tired of - quickly - during this presidential candidacy. I'm not sure who penned the original term but I've seen it used widely this season. Most recently, the governor of West Virginia used the…
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It’s Time to Change Email Marketing Strategies when…
Your emails look like this: 1.webp" alt="" title="Change This - Topica" class="alignnone size-full wp-image-2231" /> Perhaps a subject line more compelling and personalized instead of "ChangeThis: Issue 46" Perhaps some line breaks so that I don't have to wrap as…
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Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today
This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there's still a misnomer out there…
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OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs . It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and…
