Douglas Karr's Articles on Martech Zone
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Content Marketing
How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be accomplished by utilizing an image map but that usually requires a tool to build out the coordinate system. Utilizing Cascading…
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Email Marketing & Automation
American Airlines Shows How to Personalize Email Marketing Campaigns Effectively
Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…
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Content Marketing
My Blogging Cards Have Arrived!
Once I get done speaking at conferences, I’m often asked for a business card by quite a few of the folks. Business card? For a blogger? With 3 conferences coming up in the next few months, I decided to take the plunge and actually get some business cards made! I’m not sure how much business I may have lost after…
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That’s One Word…
Here’s someone that was really paying attention at work! When you tell folks the name of your company – and there’s no space in the name, you often state… “That’s Patronpath P-A-T-R-O-N-P-A-T-H… one word…”. We never expected this, though:
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The Secret of the Software Industry
It’s an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we’re still in our infancy but growing up. On a grade level, I’d say we’re probably around the 9th grade. We’re still uncomfortable in our skin, we get excited by the the software…
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Content Marketing
Free Download: Numbered and Alphabetized Google Map Markers
I’m finishing up a mapping site for a client this weekend and decided the current marker (icon) collections out there were pretty plain, lacking any dimension. While I was taking a break, I decided to make a new collection. Feel free to download the markers here and use them for commercial or non-commercial use… my only requirement is a nice…
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AT&T: A Perfect Sale followed by a Disastrous Delivery
When we decided to move from our office to a new one, one of the first folks I called was AT&T. Nothing was more important in this move than ensuring our fax and phone lines were up. After a couple of voice prompts, the representative quickly picked up the phone and answered every question I had. She was pleasant, knowledgeable,…