Douglas Karr's Articles on Martech Zone
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Sales and Marketing Training
Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the other on the bow (front). It’s a massive electric motor that the bow thruster ran on, requiring a dedicated generator…
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Sys-Con: The Most Annoying Web Site, Ever?
A few minutes ago, I received a Google Alert on an article about why Ajax had overtaken Java. Sounds like a great article, doesn’t it? I couldn’t tell you because I never read it. This is what I was met with when I got there: What makes this page ridiculously annoying: When the page launches, a div pop-up hits me…
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Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…
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Sales Enablement, Automation, and Performance
Abbreviations: What do DEAD and DITO stand for?
I’ve been developing, defining, integrating and estimating projects for over a decade. Having worked with hundreds of companies as well as with tons of internal development and external consulting firms, I’m always amazed at just how wrong the industry always is on setting estimates of completion and deadlines for completion. As a result, I’ve come up with the new DEAD…
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Content Marketing
Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don’t get to spend as much time to do that as I’d like to – I have to work to pay the bills. Yesterday I took the day off and attended a regional web conference. The conference…
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Content Marketing
Internationalization, Localization, Encoding, Iceland and Translation of a Japanese Cat Photo Website
There’s a lot of information out there when it comes to internationalization, localization and encoding within web applications. There’s also a lot of misunderstanding about what each provides for a web application. Here’s my take… When a web browser makes a connection to a web server, it passes quite a few variables and makes additional requests, here’s an example: GET…
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Marketing & Sales Videos
Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing with an IT helpdesk can be frustrating and intimidating for many due to factors like a lack of technical knowledge,…
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No Parking
There’s nothing like getting to work and going to the garage you PAY for and there’s no parking left! There was a conference downtown today so the garage messed up and sold all the spots. So all the regular PAYING customers had to either pay at another garage or squeeze in somewhere. I chose to be a little creative with…
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Content Marketing
I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I hope to make up in some plugins. At work, we’re preparing for a major software release and I’ve got a…
