Douglas Karr's Articles on Martech Zone
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How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
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Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the result. Basically, this provides depth to images, not just height and width. This could substantially change the user experience! The…
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The Break Up
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the other on the bow (front). It’s a massive electric motor that the bow thruster ran on, requiring a dedicated generator…
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Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don’t get to spend as much time to do that as I’d like to – I have to work to pay the bills. Yesterday I took the day off and attended a regional web conference. The conference…
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing with an IT helpdesk can be frustrating and intimidating for many due to factors like a lack of technical knowledge,…
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I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I hope to make up in some plugins. At work, we’re preparing for a major software release and I’ve got a…
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Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse articles and pages in a web browser. A common…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…
