Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • 5 Bizarre Tips to Double Your Productivity

    Dawud tagged me over at his blog. He has a great post over there on How to Stay Focused For Greater Productivity. In it, he tells how he sets apart 50 minutes daily to focus and execute. I’ve not disciplined myself to set aside a time each day like this but it’s something I’m going to try. Here’s how I…

  • A List Apart Web Design Survey

    If you have a few minutes, be sure to jump over to A List Apart and take their Web Design Survey. It’s not really a survey about Web Design in as much as about professionals in the Web Design industry. Go on… take it! I dare you! Hat tip goes to Ian!

  • Yahoo! What the heck is a 52451930?

    Today I received a beautiful email from Yahoo! requesting my feedback from a case that I recently submitted with them. I don’t remember submitting a case with them… though I have been working with the fine team at Del.icio.us recently. The email itself is designed well, as is the landing page with the survey to fill out. Here’s the problem……

  • Content Marketing
    content chunks

    Don’t be a Punk, be a Hunk and Chunk Your Content

    That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse articles and pages in a web browser. A common…

  • Prapta: Everything In Life is Here

    My first sponsored post is for Prapta, a social networking website that notes “Everything In Life is Here!” They may also be the first to be able to claim “Everything in Social Networking and Web 2.0 is Here!” These folks have been hard at work for sure! From a technology standpoint, the technology behind Prapta is nothing short of extraordinary.…

  • Thunderbird Arrives! Some features are killer, others should be killed!

    My assessment of the latest release of Thunderbird. An incredible email client with a few, very painful flaws.

  • Even the Big Boys forget Usability!

    I wanted to write a short note on some frustrating usability issues I’ve noticed with a couple of applications. According to Wikipedia, in human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed. The first one that I’ll provide is actually a Usability…

  • Blogging Choice Awards

    If you folks enjoy my blog, feel free to vote for me on the Bloggers Choice Awards! There are a bunch of categories… one that is missing, though, is Best Minority Blog. I wrote and they told me it was too late for that but they would try to get it in next years. One of the things I can’t…

  • Content MarketingMarketing Lessons from Curse of the Golden Flower

    5 Marketing Lessons Learned from Curse of the Golden Flower

    My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…

  • This was the ol’ classic Can of Worms

    When you hit that 30th comment on a blog post in a single day, you know that you struck a nerve! Wow! When I decided to post about my recent dissatisfaction with 37 Signals, in no way was I trying to hit the front page of TechMeme or have Jason Fried personally tell me off. Those of you that have…

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