Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Content MarketingDepositphotos 27736851 s

    Put Tips in your Text Fields with JavaScript

    Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…

  • Marketing BooksThe Long Tail

    Marketing Observations From The Long Tail

    Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…

  • Social Media & Influencer MarketingDepositphotos 27736851 s

    Social Bookmarks: Hide and Seek

    UPDATE: – With the new site design and the lack of usage of the links, I decided to take them off. No complaints thus far! This modification still works if you would like to use it. I was the butt of some joking going on over at Nektros. The entry was all about why you should get rid of all…

  • Flavor Flav!

    A buddy of mine, Greg K., just got back from Vegas. So who does he meet in a Casino? Too cool! Greg is my ‘brotha from anotha motha’.

  • Non-Intrusive Interfaces

    I still see spells of UI vs Browser App in articles and conversations across the Internet. Google has already proven that you can have a very robust client-server application utilizing a Web browser. There’s no doubt in my mind that this is the future of web development and applications. The Operating System of the future could simply be a browser…

  • Updated Reading Page

    I loaded up the Amazon WordPress Plugin today – it does the job! I redid my reading page, but thought you’d like to see what I do in all my spare time :). Currently Reading My Favorite Magazines My Favorite Blogging Book My Favorite LAMP Books My Favorite Cascading Style Sheets (CSS) Book My Favorite Ajax Books My Favorite Illustrator…

  • Compendium

    This weekend I’ve been working on the logo and business/requirements plan for Compendium Software, a company that Chris Baggott and I started for Social Media Optimization software. This is an exciting time. We’ve got some attention from VC firms, and have a great product vision… all we need is the time! Both of us work full-time so it’s a challenge…

  • Can I blog about bread?

    I haven’t lost my mind. Really, I haven’t. For weeks, perhaps months, I’ve been thinking about blogging about bread. It’s not just any bread… it’s the most amazing bread that I think that I’ve ever eaten. I’m not kidding. In the supermarket where there are 300 types of loafs out on the shelves, this bread doesn’t stand out. It’s Brownberry…

  • Sales and Marketing TrainingPerception and Trying in Business

    The Perception of Effort Matters in Business

    Because it “looks like you’re trying,” Seth writes. A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It’s a position where a suit is appropriate and fully within the salary offered. I tried everything… no budge. “I don’t do…

  • Content MarketingBlogging jargon, terms, vocabulary list

    Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know

    In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…

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