At times we live in a bit of a bubble here in the United States, but if you're selling products and services online it's imperative that you recognize that you're a global company… not just a regional one. Next month is Black Friday, and it's no longer just an American event.
In the past, Black Friday was on the last Friday of November, but the merchants lobbied to have the date fixed on the fourth Friday of November so retailers and shoppers would have a longer period to plan and do their shopping not only on Black Friday but the rest of the Christmas shopping season.
Day Translations, Black Friday Around the World
Mark the date… in 2019, Black Friday is held on November 29.
Countries that joined the Black Friday bandwagon from 2006 to 2017 now include Australia, Austria, Belgium, Bolivia, Brazil, Canada, Colombia, Costa Rica, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Latvia, Lebanon, Mexico, Middle East, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Poland, Romania, Russia, South Africa, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.
Here's a fantastic infographic from Day Translations, Black Friday Around the World, that provides a global perspective on Black Friday last year!