Marketing InfographicsSocial Media & Influencer Marketing

Is Your Business Making Any of These Common Social Media Mistakes?

Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience is expecting and whether you’re fulfilling that expectation.

That said – there are some baseline fundamentals that every business should keep in mind and Jason Squires has done a solid job of illustrating them here in this infographic.

Here are the top 5 mistakes – read the infographic for the rest!

  1. Focusing on quantity of followers over quality
  2. Adding to the noise
  3. Spreading yourself too thin
  4. Lacking a personality
  5. Not converting your followers

social-media-mistakes

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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