Ecommerce and Retail, Marketing Infographics

Do Colors Impact Online Purchase Behavior?

Here’s a fascinating infographic from KISSmetrics on color and its impact on purchasing decisions. Keeping this in mind, Nick’s recent post on utilizing cookies to provide a different experience to a visitor rather than a customer could come in handy… perhaps your site could change stylesheets and move from a black layout (impulse) to a pink layout… or if you’re running a special, a blue layout!

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Douglas Karr 

Douglas Karr is the founder of The MarTech Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's developed digital marketing and product strategies for Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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    This finding is awesome… I was thinking of running a special sale soon for my “in a budget” customers. And now I know what colours to use!

    Thanks man! My regards to the “Good” Manning (you know, the one that is REALLY a QB! ) 😉

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    Excellent post Douglas, your inforgraphic provides a great reference tool.  I love the psychology of colours and their influence in marketing. When going through your explanation of colours, it’s not hard to immediately recall examples backing each up. 

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