Here’s a fascinating infographic from KISSmetrics on color and its impact on purchasing decisions. Keeping this in mind, Nick’s recent post on utilizing cookies to provide a different experience to a visitor rather than a customer could come in handy… perhaps your site could change stylesheets and move from a black layout (impulse) to a pink layout… or if you’re running a special, a blue layout!
Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.
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This is really interesting!
This finding is awesome… I was thinking of running a special sale soon for my “in a budget” customers. And now I know what colours to use!
Thanks man! My regards to the “Good” Manning (you know, the one that is REALLY a QB! ) 😉
Very useful. I was just thinking of that when I was creating a book cover the other day. Thanks for sharing!
You bet, Grey!
very useful!
Excellent post Douglas, your inforgraphic provides a great reference tool. I love the psychology of colours and their influence in marketing. When going through your explanation of colours, it’s not hard to immediately recall examples backing each up.