Do Colors Impact Online Purchase Behavior?

color purchases pre
Reading Time: < 1 minute

Here’s a fascinating infographic from KISSmetrics on color and its impact on purchasing decisions. Keeping this in mind, Nick’s recent post on utilizing cookies to provide a different experience to a visitor rather than a customer could come in handy… perhaps your site could change stylesheets and move from a black layout (impulse) to a pink layout… or if you’re running a special, a blue layout!

color purchases lrg


  1. 1
  2. 2

    This finding is awesome… I was thinking of running a special sale soon for my “in a budget” customers. And now I know what colours to use!

    Thanks man! My regards to the “Good” Manning (you know, the one that is REALLY a QB! ) 😉

  3. 3

    Very useful. I was just thinking of that when I was creating a book cover the other day. Thanks for sharing!

  4. 5
  5. 6

    Excellent post Douglas, your inforgraphic provides a great reference tool.  I love the psychology of colours and their influence in marketing. When going through your explanation of colours, it’s not hard to immediately recall examples backing each up. 

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.