Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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The Garage Sale Mapper: My Killed Idea That Was Never Built… But Is Documented
Back when newspapers were fighting to stay relevant in a digital world, I had what I thought was a breakthrough idea. Working at a local paper, I noticed how garage sale ads consistently filled our shrinking classified section. They were…
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Thank You for the Recognition Today, Indy!
In February I pulled some all-nighters and weekends while volunteering for the 2012 Superbowl Committee . Pat Coyle gave me a call when it was ramping up and I was energized to be on board and provide some guidance (and…
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The Pink Secret: The Uncomfortable Strategy of Building and Marketing to Younger Demographics
There’s a moment in nearly every brand’s life cycle when it bumps up against the limits of its audience. Growth slows. Market share plateaus. The customers who were once newly acquired are now fully saturated. And rather than watching that…
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Brand Perfection is Dead
In the past few weeks I've spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…
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HUGE PROFITS… Secrets Revealed Now!
No, my site was not attacked by a spammer. This is still Doug writing this post and I'm doing it under my own free will. Have you ever hit a web page that advertises that they're going to reveal all…
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Stepping into Cross Media Optimization
There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards -…
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What’s your Strategy for Customer Recovery?
In many posts I've spoken about "get, keep and grow" strategies for companies to grow their business, but one aspect I don't think I've ever written about is recovering customers. Since I'm in the software industry, I've rarely seen customers…
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Fix Caching Issues with Flash, JavaScript, XML, KML or Google Maps
This is a short and sweet post on caching issues. Sites and browsers are built to really optimize resources. They do it so well sometimes that the end result actually breaks your dynamic website instead of updating it as often…
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Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World . When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of…
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How to Cut Your Blog Traffic in Half
I don't surmise anyone would actually wish to cut their traffic in half on their blog. However, it's pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. 1.webp" alt="Blog Traffic" title="Blog…