Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player , an incredibly…
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Building a Custom Store Locator with PHP, MySQL, and Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google . If you're wondering why I've been fairly quiet of recent, it's not because I'm blogged out - it's because…
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RSS versus Email: A Marketing View
It's a discussion that's getting old, but with the advent of Outlook 2007 support for RSS - the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a…
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Corporate Blogging: Ten Frequently Asked Questions from Companies
If there's one thing that pulls you back to reality, it's meeting with regional businesses to discuss blogging and social media. Chances are, if you're reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You're the…
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This is a Tribute, to the Greatest Blog Post in the World…
This is the not the greatest blog post in the world... nooo... this is just a Tribute. All joking aside, I deleted 3 post drafts this morning. They were drafts that I had started long ago but I just couldn't…
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Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency.…
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the…
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Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don't get to spend as much time to do that as I'd like to - I have…
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I Could Be All Yours for Today’s Low, Low Price of…
The content on my site hasn't been especially strong in the last week - sorry if any of you are disappointed. I've been pretty busy developing a handful of applications at home. What I'm not making up in content, I…
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Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk , sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content . I'm repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous…