Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported
I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I'm not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My…
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WordPress: How to List Child Pages Using A Shortcode
We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To achieve this, we often want to create a master page that includes a…
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A Blueprint for Explainer Videos That Actually Convert
We’ve all seen them: those short, punchy animated videos that promise to explain a complex product in under two minutes. Done right, they are conversion engines that clarify your value proposition and skyrocket your ROI. Done wrong, they are expensive…
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MainWP: Centrally Manage Your WordPress Sites
Managing a growing portfolio of WordPress sites often feels like a race against the clock. As your agency scales, the manual labor of logging into dozens of individual dashboards to run updates, check security logs, and verify backups becomes an…
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TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly
It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of…
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Storylane: Convert Visitors with Product Tours and Demos You Can Build in 10 Minutes
SaaS companies often grapple with showcasing their products effectively to potential customers. Creating product demos presents a myriad of challenges for SaaS companies. Anonymizing the user interface for privacy, incorporating call-outs to highlight key features, editing for a polished finish,…
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WordPress: How to 301 Redirect Pagination Pages to the Parent URL
It may be anecdotal, but I'm finding that Google Search Console is becoming more comprehensive in its reporting. So much so that I've begun to lean on it more and more... especially to identify pages not found on the site…
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What Are The Most Popular Bookmarking Platforms To Read-It-Later?
Bookmarking is a digital method to save and organize web pages online. It allows users to store links to web resources and articles they find interesting or wish to access later. Originally, bookmarks were just a simple feature within browsers,…
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Navigating the Shrinking Half-Lives of Technology in Martech
I'm truly blessed to work for a startup at the leading edge of artificial intelligence ( AI ) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not…
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6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns
Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this…
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Influencer Marketing Trends: Experts Reveal Strategic Evolution and Key Insights for 2024
Influencer marketing is one of the fastest-changing industries as it’s also one of the most modern ones. And also – one of those that are constantly growing. Last year the industry reached $21.1 billion, up from $16.4 billion the year…
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The Best Business Cartoonists Bringing Humor to Marketing and Technology
In this world of endless business meetings, corporate jargon, and marketing buzzwords, humor provides a much-needed break. Whether you're a marketer trying to keep up with the latest trends, a tech professional navigating workplace chaos, or a business leader looking…
