E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients' marketing efforts is that they want they don't build the sites for their…
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Which Social Media Platforms Drive the Most Sales?
Wow... to better understand how social media is impacting the e-commerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all…
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The State of Mobile in the US
Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift…
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What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from…
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The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or…
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The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions - both physical and mobile . A new survey they released uncovers new insights about millennials' preferences for giving and receiving gift cards this holiday season. New data shows that…
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The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were…
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The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn't…
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20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into…
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Black Friday Shoppers – Night Owls vs Early Birds
The 2013 Find&Save Black Friday Shopping Survey shows how, when and why Night Owls and Early Bird shop on Black Friday. While primarily motivated by the sales, Black Friday shoppers are driven by the thrill of the competition to find…