Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable growth, businesses need more innovative ways to both win new customers and maximize the value of existing ones.
Friendbuy
Friendbuy provides the solution. This fully customizable loyalty and referral platform powers some of the world’s leading retail and e-commerce brands, enabling them to lower acquisition costs, boost retention, and scale customer lifetime value. With advanced referral and loyalty technology, robust integrations, and a hands-on success team, Friendbuy helps brands grow faster—and better.
Friendbuy delivers measurable business impact. Its referral programs lower 1x increase in lifetime value. On the loyalty side, brands using Friendbuy see 40% increases in annual spend, 20–40% higher repeat purchases, and retention rates as high as 80%. These are not just incremental gains—they are transformative outcomes that shift growth from ad-driven to customer-driven.
Most software providers sell the tool and then leave you to figure out the rest. Friendbuy is the complete opposite. They’ve been the most hands on of any software as a service company I’ve ever worked with.
Nadina Bourgeois, Senior Digital Paid Manager, SPANX
Key Features of Friendbuy
Here are the features that set Friendbuy apart, organized alphabetically for easy reference:
- A/B Testing: Test incentives, messaging, and creative to identify the referral and loyalty strategies that deliver the best performance.
- Analytics & Reporting: Gain powerful insights through advanced dashboards, reporting, and quarterly business reviews tailored to your objectives.
- Automated Referral Emails: Engage advocates and friends with automated share notifications, reward reminders, and post-purchase invitations.
- Customization: Design program assets that align with your brand identity, including fonts, colors, imagery, CTAs, and emails.
- Flexible Reward Redemptions: Offer rewards in the form of coupons, gift cards, subscription credits, or brand-specific incentives.
- Integrations: Connect with leading platforms, including Shopify, Salesforce, Attentive, Klaviyo, Braze, Recharge, Ordergroove, and Segment.
- Loyalty APIs: Customize and extend loyalty programs by tracking purchases, signups, and custom events across your tech stack.
- Loyalty Challenges: Drive engagement with behavior-based challenges that reward customers for completing purchases or trying new products.
- Onboarding: Partner with Friendbuy’s customer success team to align loyalty and referral campaigns with your business goals.
- Referral APIs: Build fully integrated referral workflows, from link creation to purchase tracking and reward validation in real time.
- Referral Campaigns: Run time-sensitive campaigns that boost rewards during seasonal moments or marketing promotions.
- Scheduled Promotions: Keep loyalty programs fresh with double-points events, seasonal offers, and product-specific rewards.
Together, these features empower brands to deliver engaging, personalized programs that align seamlessly with their existing tech stack and marketing calendar.
Friendbuy isn’t just a tool—it’s a growth partner. Leading brands consistently praise the platform:
Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase.
Becky Chambers, Head of Retention, Outdoor Voices
How to Get Started with Friendbuy
Getting started with Friendbuy is simple. Brands can book a meeting with Friendbuy’s team to align on goals, integrate the platform with their tech stack, and launch a tailored loyalty or referral program. From onboarding to ongoing optimization, Friendbuy provides expert support to maximize results.
If you’re ready to lower acquisition costs, maximize customer lifetime value, and strengthen retention, Friendbuy provides the enterprise-grade platform you need. With proven ROI, customizable programs, and a track record of success across leading brands, the time to act is now.
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