Content MarketingMarketing Tools

Adobe Capture: How to Identify Fonts with Type Capture

If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out.

Font Identification Forums

Back in the day… like a decade ago, you had to uploadan imageto a forum where font addicts would identify the font. These people are incredible. Sometimes, I’d upload a photo and have a response back in minutes. It was crazy – always accurate!

There are almost 30 characteristics of typography, so with tens of thousands of fonts out there – identifying the nuances of a font can be quite difficult. Thank goodness for the Internet and computing power, though.

We now have different tools that utilize OCR (optical character recognition) to take the font and compare it to known databases of fonts on the web. There are a few of these services:

Adobe Capture

Adobe has an amazing feature within its Adobe Capture application that puts font identification (or similar font selection) using machine learning and artificial intelligence (AI) in the palm of your hand via your mobile device. It’s called Type Capture.

Adobe Capture lets you use your mobile device as a vector converter to turn photos into color themes, patterns, types, materials, brushes, and shapes. Then, bring those assets into your favorite desktop and mobile apps — including Adobe Photoshop, Illustrator, Dimension, XD, and Photoshop Sketch — to use in all your creative projects.

Type Capture

To use Type Capture, take a photo of a font. Capture uses Adobe Sensei technology to recognize the shapes and suggest similar fonts. Save the fonts as character styles for Photoshop, InDesign, Illustrator, or XD.

Adobe Capture offers some additional features that are incredible along with font identification:

  • Materials: Generate realistic PBR materials and textures from any image on your mobile device, and apply them to your 3D objects in Dimension.
  • Brushes: Create high-quality custom brushes in a range of styles, and use them to paint in Animate, Dreamweaver, Photoshop, or Photoshop Sketch.
  • Patterns: Make geometric patterns in real time with Capture presets, then send your patterns to Photoshop or Illustrator to refine and use as fills.
  • Shapes: From hand-drawn shapes to high-contrast photos, you can turn any image into a clean vector shape to use in various Creative Cloud apps.
  • Colors: Capture and edit color themes to create customizable palettes for use in almost any Creative Cloud app.

Adobe CaptureHow To Use Adobe Capture

Photo of Douglas Karr

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership