Martech Zone
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The Top 5 Ways to Enhance Your Mobile Payment Process
Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just…
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How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools - including Search Console , Tag Manager ,…
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The Best Tools for WooCommerce Email Marketing
WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully…
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Gravity Forms: Easily Build Forms in WordPress to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without…
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Appointy: All-In-One Online Scheduling For Your Business
Businesses with service-based offerings are constantly looking for ways to make it easier for clients to purchase services or reserve their time. An appointment scheduling tool is a seamless way to achieve this since you can provide the convenience and…
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How to Check Your Local Directory Listings
Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility - companies don't often realize that having a business and a website doesn't necessarily…
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10 Reasons Your Site Is Losing Organic Ranking… And What To Do
There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain - While Google offers a means for letting them know you've moved to a new domain via Search Console,…
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Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you've ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording... ensuring that I can edit each…
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Sharing Is Not Enough: Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as…










