Martech Zone
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CRM: Data Cleanliness is Next to Data Godliness
I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, "Data Cleanliness is next to Data Godliness." Says She, "Then I will be in Data Heaven!" We chuckled, but it's no small...
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What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…
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Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution... that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…
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Blogger: CSS Style for Code on Your Blog
A friend asked me how I made the code regions in Blogger entry. I did it utilizing a style tag for CSS in my Blogger template. Here's what I added: p.code { font-family: Courier New; font-size: 8pt; border-style: inset ...
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ASP RSS Parser, Feed Reader
This weekend, I've been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be…
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Why the Movie Industry is Failing
Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated…
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What’s Your Bailiwick?
Understanding and effectively describing one's authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwick noun, pronounced [bey-luh-wik] A person's specific area of interest, skill, or…
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Blogs Heating Up
This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don't…
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American Managers are Spoiled…
American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the…
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What’s Your Corporate Caring Strategy?
I was attending church this weekend and heard a fantastic quote: People don't care how much you know until they know how much you care ! That said, the question relates directly back to your marketing efforts...
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PowerPoint Keyboard Shortcuts
It doesn't take much to get me excited. I was in a PowerPoint training class the other day. The class was okay... I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn't…
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…
