Martech Zone
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Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it's not a surprise that more folks are seeking my advice on the development and enhancement of their platforms - especially with regard to social media.…
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Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It's a fantastic book that documents the birth and growth of…
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99Designs: Unlock Your Business’s Creative Potential Quickly and Affordably
Businesses need eye-catching designs to stand out from the competition. Whether launching a new product, revamping your website, or creating a memorable brand identity, having the right design can make all the difference. That's where 99Designs comes in, offering a…
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SEO: 10 Backlinking Temptations To Avoid
Google's gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged... relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of…
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
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Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all…
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book . It was a bit of a sad email - reading that a woman who wanted to buy my e-book had spent a ton of…
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RIP: Frank Batten Sr – The Billionaire You Never Heard Of
Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen who worked for…
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Dummies: A Reference for the Rest of Us!
Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun... snapping some…
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Forget Ideas: Why Felix Dennis Wrote the Only Honest Get-Rich Book
The get rich genre has produced more empty calories than a vending machine diet. These books tend to promise golden stairways to freedom built out of vision boards, positive affirmations, and the vague suggestion that you too can be a…
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Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events - in person and via webinar - to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile,…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
