This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Bird: Reach, Grow, Manage, and Automate Your Integrations in One Intelligent Stack
Managing a stack of disconnected tools isn’t just inconvenient—it’s a liability. Marketing teams struggle with campaign consistency. Support departments drown in tickets. Developers juggle APIs like spinning plates. Each department turns to yet another app, adding to the chaos. What if all of those business-critical functions could be unified—not just visually, but operationally and programmatically? Bird Bird brings together communication,…
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Birdie: An AI-Driven Feedback Analytics Platform for Product Teams
Customer feedback is paramount to the success of any product or service, extracting valuable insights from the deluge of information can be a challenging endeavor. This is where Birdie steps in to help, using the power of Artificial Intelligence (AI) and Natural Language Processing (NLP) to transform myriad customer feedback into actionable insights. Product Maturity Model All product-related companies need…
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Gravity Forms: Easily Build Forms in WordPress to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. A good inbound marketing strategy is developing a website…
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Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank
Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and addresses the significant challenge many e-commerce stores face in deploying AR solutions. Shopify AR Shopify AR empowers merchants to showcase…
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Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
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Data Hygiene: A Quick Guide To Data Merge Purge
A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions that do very little to rectify increasingly complex needs of data quality. This guide will help business and IT users…
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Google Vertex AI: Your AI Powerhouse for Every Business Need
In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS. In full disclosure, the company is a Google partner and has designed and engineered a platform in the retail DTC industry that’s exceeding everyone’s expectations… especially Google’s. Google’s Multifaceted Approach To AI Regarding AI, Google isn’t…
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Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online
The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years…
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5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps some help from a SaaS application development company. But, even before that, it all comes down to knowing the right practices for…
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How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…
