This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ADX: Navigating the Build vs. Buy Decision Amid AI-Integrated Digital Transformation
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence (AI), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn’t new. Still, now, it’s interwoven with the massive potential of AI tools capable of self-learning, self-tuning, and even self-correcting. Companies that harness these tools to automate and personalize…
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Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…
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The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…
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DigiSigner: An Affordable Electronic Signature Platform For Small Businesses and Platforms
One technology that has gained significant traction for streamlining approvals is electronic signatures (eSignature). eSignatures enable secure and legally binding signing of documents without physical paperwork. DigiSigner stands out as a trusted and comprehensive solution among the leading electronic signature platforms. Ensuring Legally Binding Signatures One of the primary concerns when adopting electronic signatures is their legal validity. DigiSigner eliminates…
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El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility of campaigns. If you’re tired of guesswork and generic impressions, it’s time to consider targeting technology designed for precision and…
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The Apple Ecosystem: A Masterclass in Seamless Integration
When Apple launched the iPhone in 2007, I’ll be honest—I wasn’t that impressed. I had been in the Windows world for years and had recently migrated to a MacBook Pro. It was a vast improvement in stability and speed, although there was a bit of a learning curve. Fast-forward to , and I honestly can’t consider investing in a non-Apple…
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Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal results. Here are the key challenges that Quartile overcomes for e-commerce advertisers: Managing Multiple Channels: Advertising across multiple channels is…
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WooCommerce: Admin Filter To Find Products Without A Product Image Set
We are helping a client that has a WordPress WooCommerce site that was losing search engine visibility for years due to hundreds of code, configuration, and content issues from years of neglect, installed and uninstalled plugins, and dozens of themes. With the new site launched, we’ve been observing the performance of the site and recently received the following Google Search…
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When Can You Borrow and Use An Image Online?
A business I worked with posted an update on Twitter with an amusing cartoon that even had their company logo overlaid on it. I was surprised because I didn’t think they’d hired a cartoonist. I sent them a note and they were surprised… they had hired a social media company to engage and grow their following. The social media company…
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Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences
While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially when an integrated conversion platform link Justuno is available. Justuno Conversion Platform Justuno is a leading conversion rate optimization platform…
