This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
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Social Media & Influencer Marketing
4 Strategic Ways to Improve Your Visual Content
We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game. To help you, I’ve put together four strategies you can implement…
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E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create stunning online shopping…
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Content Marketing
10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage
Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or…
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Social Media & Influencer Marketing
Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
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Content Marketing
Adobe Portfolio: Build and Host Your Online Portfolio
Creatives need a polished and professional online presence. Whether you’re a designer, photographer, or illustrator, your portfolio should speak volumes before you say a word. But crafting a great-looking site can be complicated and frustrating—especially if you’re not a web developer. That’s where Adobe Portfolio comes in. Adobe Portfolio Adobe Portfolio is a website builder designed for creatives who want…
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Artificial Intelligence
Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…
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Marketing Tools
Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…
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Social Media & Influencer Marketing
5 Ways That Social Listening Builds The Brand Awareness You Really Want
Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore. You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition. Enter social listening. Unlike mere…
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Marketing Tools
Creately: A Data-Connected Visual Workspace to Brainstorm, Map, Plan, And Document Your Marketing Strategies
In today’s business landscape, brands face constant challenges, including turnover, industry shifts, and evolving consumer preferences. With these changes, capturing and preserving institutional knowledge becomes paramount. Brands must find innovative ways to capture their brainstorming and planning processes, ensuring that valuable insights, strategies, and ideas are not lost. Brainstorming and planning sessions are the lifeblood of any successful brand. They…
