This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
4 Strategic Ways to Improve Your Visual Content
We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game. To help you, I’ve put together four strategies you can implement…
- Advertising Technology
El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility of campaigns. If you’re tired of guesswork and generic impressions, it’s time to consider targeting technology designed for precision and…
- Marketing Tools
6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns
Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging. Stick around…
- Sales and Marketing Training
How to Justify Hiring a Digital Marketing Agency (And Market Your Own)
This week, I came across a post from a digital marketing agency listing all the reasons why you should hire them. Predictably, the first reason cited was digital marketing expertise. That gave me pause—not because agencies don’t have expertise, but because I think it misses the point. Most of the companies we work with already have talented, experienced marketers on…
- Social Media & Influencer Marketing
How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
- Sales and Marketing Training
How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…
- Social Media & Influencer Marketing
5 Ways That Social Listening Builds The Brand Awareness You Really Want
Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore. You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition. Enter social listening. Unlike mere…
- E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create stunning online shopping…
- Marketing Tools
Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…
- Social Media & Influencer Marketing
Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
