This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Justify Responsive Email Design For Mobile Email Clients… and Where to Get Help
It’s pretty shocking that more people utilize their smartphones to read email than to make phone calls (insert sarcasm about connectivity here). Purchases of older phone models have dropped by 17% year over year, and 180% more business people are utilizing their smartphones to preview, filter, and read email than did a few years ago. The problem, though, is that…
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Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
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Jotform: Capture and Integrate Your Event Registrations with a Customizable App In Minutes
Capturing event registrations has never been easier or more efficient. Traditional registration methods can be cumbersome, requiring multiple tools to manage forms, payments, and attendee communication. Event planners need a streamlined, professional solution that simplifies these processes while providing a seamless experience for attendees. JotForm Jotform simplifies event management by offering user-friendly tools to create and manage registration forms. Whether…
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Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven,…
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How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
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AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an…
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Why Website Speed Matters: 5 Pagespeed Strategies That Deliver Results
Have you ever given up on a slow-loading webpage, only to tap the back button and find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. 40% of people abandon a website that takes more than 3 seconds to load. 47% of consumers expect a web page to load in 2…
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DigiSigner: An Affordable Electronic Signature Platform For Small Businesses and Platforms
One technology that has gained significant traction for streamlining approvals is electronic signatures (eSignature). eSignatures enable secure and legally binding signing of documents without physical paperwork. DigiSigner stands out as a trusted and comprehensive solution among the leading electronic signature platforms. Ensuring Legally Binding Signatures One of the primary concerns when adopting electronic signatures is their legal validity. DigiSigner eliminates…
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Inside Google’s Ranking Algorithms: Insights from the DOJ Antitrust Case
You know those moments when you Google something simple—like What temperature should chicken be cooked to?—and instead of getting a direct answer, you’re dropped into a 1,500-word article that includes a history of poultry, the risks of salmonella, and a giant pop-up newsletter signup box? Yeah, we’ve all been there. And it’s a perfect example of the tension at the…
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36 Rules of Social Media
If you’ve read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. This infographic is a collection of the rules published…
