This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Revolutionize Marketing with AI: A Strategic Roadmap
The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at scale. Additionally, the modern consumer’s expectation for unique experiences adds complexity, requiring marketers to customize content and campaigns for different…
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Advertising Technology
BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix
Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy, the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. https://youtu.be/tepOhozMW2w BeAddy provides valuable insights and control over the creation, execution, and optimization of their online advertising campaigns. Ad Creation: Streamline Your Ad…
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E-commerce and Retail
From Cart to Conservation: E-commerce’s Drive for Sustainable Packaging
Sustainable packaging has been gaining significant momentum in recent years, and for good reason. Consumers are more knowledgeable than ever about the impact of packaging on the environment and strongly prefer sustainable options. This shift is reflected in their purchasing habits, with many consumers willing to pay more for sustainable packaging and actively seeking products that align with their environmental…
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Customer Data Platforms
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
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Content Marketing
WordPress: Open A LiveChat Window By Clicking Any Link or Button With A Specific Class
We’ve been helping a client migrate their WordPress site to a new theme and clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented, and getting the systems communicating better – including with analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process.…
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Social Media & Influencer Marketing
Online Collaboration with Facebook? You Bet!
If you are serious about project management, you are already familiar with tools like Basecamp that provide a robust platform for project management, task assignments, and team collaboration. These tools are great, but they all require your collaborators to extend their digital life to include one more thing to be piled onto an already overflowing plate. Some things deserve this…
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Sales Enablement, Automation, and Performance
Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception. Some general principles concerning the form and elements of a good sales…
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Analytics & Testing
Why Real-Time Marketing Has Become More Essential in The COVID Era
It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all 11 million kilowatt-hours of power would successfully run and there’d be a blackout; just in time for the brand to execute their punchline.…
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Social Media & Influencer Marketing
Planview IdeaPlace: Innovation and Ideation Management
Staying ahead of the curve requires a proactive approach to innovation and ideation management. That’s where Planview comes in, offering a comprehensive solution to address the challenges organizations face in harnessing the power of innovation. Innovation is the lifeblood of any successful organization, but it often comes with challenges. Many organizations struggle with disconnected ideation processes, where ideas are generated…
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Email Marketing & Automation
11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…
