This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…
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Revolutionize Marketing with AI: A Strategic Roadmap
The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at scale. Additionally, the modern consumer’s expectation for unique experiences adds complexity, requiring marketers to customize content and campaigns for different…
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A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good…
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Navigating the Amazon Marketplace: Overcoming Key Challenges for Sellers in 2023
Selling strategies unfold gradually over weeks and months within the physical confines of brick-and-mortar stores. However, e-commerce sellers must continuously adapt their selling approaches to meet the immediate demands of digital consumers. Successful brands on online marketplaces like Amazon, for instance, possess well-defined strategies that cater to the unique dynamics of the platform while remaining flexible. Yet, in their pursuit…
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Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…
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How OTT Technology Is Taking Over Your TV
If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, you’ve used over-the-top content and may not have even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers. It uses the Internet as a vehicle to stream content like the latest episode…
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BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix
Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy, the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. https://youtu.be/tepOhozMW2w BeAddy provides valuable insights and control over the creation, execution, and optimization of their online advertising campaigns. Ad Creation: Streamline Your Ad…
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Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
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Why Your Store Needs a Mobile App: A Strategic Imperative for Success
The importance of mobile apps in modern retail cannot be overstated. With the ever-increasing reliance on smartphones and the digitalization of consumer behavior, mobile apps have become a linchpin in the retail industry. They serve as a direct bridge between retailers and customers, offering an unmatched level of convenience and engagement. Mobile apps enable retailers to create a personalized shopping…
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Online Collaboration with Facebook? You Bet!
If you are serious about project management, you are already familiar with tools like Basecamp that provide a robust platform for project management, task assignments, and team collaboration. These tools are great, but they all require your collaborators to extend their digital life to include one more thing to be piled onto an already overflowing plate. Some things deserve this…
