This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Rookie Facebook Ad Mistakes To Avoid
Facebook ads are straightforward to use – so easy that within a few minutes, you can set up your business account and start running ads that have the potential to reach two billion people. While setting up Facebook ads is relatively easy, running profitable ads with a measurable ROI is anything but straightforward. A single mistake in your objective selection,…
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Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
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Why Field Sales and Marketing Should Look Beyond the Traditional CRM
As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an afterthought has been relegated to an inconvenient, more expensive time-consuming adaptation. Physically getting in front of the people you want…
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What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates. What are…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t have to be that way. A great phone call is possible when you approach it with preparation, empathy, and curiosity.…
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Wise: The Smarter, Faster, and Inexpensive Way to Handle Global Business Payments
Growing a business internationally comes with its fair share of financial complexities. High foreign exchange fees, delayed payments, and opaque banking practices often create unnecessary roadblocks. Traditional banking systems can be slow, costly, and frustrating whether you’re paying suppliers, receiving international revenue, or managing payroll across borders. Wise Wise is a global financial technology company that simplifies international payments for…
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Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…
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Text Blaze: Streamline Your Workflows and Eliminate Repetitive Typing With This Snippet Inserter
As I check the inbox for Martech Zone, I respond to dozens of identical requests daily. I used to have crafted responses in saved text files on my desktop, but now I use Text Blaze. Digital workers like myself constantly seek ways to streamline our workflows and boost productivity. Repetitive typing and manual data entry can be significant time drains,…
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Effective Ways to Publish an Android App on Google Play Store
Distributing an Android app through the Google Play Store is the most common and effective method to reach a global user base. With more than a billion active Android users worldwide, publishing on Google Play offers extensive visibility, discoverability, and accessibility for both independent developers and companies. The process of submitting an app is relatively straightforward, but success requires attention…
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Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I…
