This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The High Cost of Web Design Failures is Too Common
When you read these two statistics, you’re going to be shocked. More than 45% of all businesses don’t have a website. And of the DIY’s (Do-It-Yourselfers) that embark on building a site, 98% of them fail in publishing one at all. This doesn’t even count the number of businesses that have a website that simply isn’t driving leads… which I…
- Sales and Marketing Training
How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era
The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have the perfect breeding ground for a growing threat: fraudulent invoicing scams. These scams are no longer limited to crude phishing…
- Analytics & Testing
Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence?…
- Email Marketing & Automation
Gravity SMTP: Ensure Reliable Email Delivery of Form Leads Using Gravity SMTP
A colleague of mine requested my assistance after he migrated a client’s WordPress site to a new host, and the email notifications from their Gravity Forms weren’t making it to the client’s inbox. Response times are critical to closing business nowadays, and if you don’t respond quickly, a competitor that does will likely get your business. A quick look and…
- Social Media & Influencer Marketing
WordPress Plugin: How to Add a Lightweight, Custom Pinterest Pinit Button on Image Hover
If you run a WordPress site and want to make your content more shareable on Pinterest, one of the simplest yet most effective enhancements is adding a Pin It button that appears when users hover over images. While Pinterest offers an official widget script to handle this functionality, many site owners prefer a lighter, more controlled approach that doesn’t rely…
- Advertising Technology
Navigating the Ad Blocker Challenge: Strategies for Businesses and Marketers
The rise of ad blockers has significantly disrupted digital advertising, impacting businesses and marketers who rely on traditional online ads for audience engagement and conversions. With millions of users blocking ads, businesses must explore new strategies to maintain reach and effectiveness. This article examines how ad blockers work, how businesses can detect them, and key strategies—including alternative ad formats, email…
- Event Marketing
Livestorm: Drive Leads and Boost Engagement With Your Virtual Events
If there’s one industry that’s exploded in growth due to travel restrictions and lockdowns, it’s the online events industry. Whether it’s an online conference, a sales demonstration, a webinar, customer training, an online course, or even internal meetings… most companies have had to invest heavily in video conferencing solutions. Inbound strategies are being driven by webinars nowadays… but it’s not…
- E-commerce and Retail
Backing Up A Shopify Store: How To Keep Your Online Store Protected
Businesses, big and small, rely on technology to function on a day-to-day basis. This is particularly the case with online stores that work using tools like Shopify. The platform is massive as it currently powers more than a million online stores in 175 countries. From the moment you launch an eCommerce business, your customers are interacting with your Shopify website. So what…
- Paid and Organic Search Marketing
How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be…
- Advertising Technology
15 Reasons Your PPC Strategy is Failing—And How to Fix Them
Pay-per-click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks on their ad. It is a performance-based strategy that allows businesses to drive targeted traffic to their websites, products, or services. Unlike traditional advertising, where costs are based on exposure, PPC ensures advertisers only pay for actual engagement. PPC spans multiple…
