This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be…
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Content Marketing
13 Ways to Increase the ROI of Your Content Marketing
Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor’s content, and not developing longer-term strategies to drive readers into customers. My go-to research on this is from Jay Baer who identified years ago…
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Analytics & Testing
Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence?…
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E-commerce and Retail
Bloomreach: Empowering E-commerce Marketers to Drive More Results with Less Complexity
The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and those numbers will only continue to increase in the coming year. Yet this poses a challenge for marketers, who not…
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Mobile Marketing, Messaging, and Apps
Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs—who often work in front of audiences—a unique and eye-catching laptop skin can be an unexpected yet powerful branding tool. It’s an opportunity to showcase your style and communicate your brand message whenever you open your…
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Event Marketing
Livestorm: Drive Leads and Boost Engagement With Your Virtual Events
If there’s one industry that’s exploded in growth due to travel restrictions and lockdowns, it’s the online events industry. Whether it’s an online conference, a sales demonstration, a webinar, customer training, an online course, or even internal meetings… most companies have had to invest heavily in video conferencing solutions. Inbound strategies are being driven by webinars nowadays… but it’s not…
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E-commerce and Retail
Backing Up A Shopify Store: How To Keep Your Online Store Protected
Businesses, big and small, rely on technology to function on a day-to-day basis. This is particularly the case with online stores that work using tools like Shopify. The platform is massive as it currently powers more than a million online stores in 175 countries. From the moment you launch an eCommerce business, your customers are interacting with your Shopify website. So what…
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Email Marketing & Automation
The Essential Email Campaigns Every B2C Marketer Must Launch (And How to Get Them Right)
For B2C businesses, email remains one of the most direct and profitable marketing channels. While social media and paid advertising capture attention, email earns trust and drives conversions. To fully capitalize on email’s potential, B2C marketers must move beyond simple newsletters and embrace automated, behavior-triggered campaigns that create seamless customer experiences. Below are the seven types of emails every B2C…
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Marketing & Sales Videos
SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking Visibility
The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I’ve seen online, incredibly helpful to the average business to help them continuously optimize their sites and maximize their visibility on search. The SEO Checklist Includes…
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Artificial Intelligence
SEOpital: Scale and Elevate Your SEO and Content Strategies with Semantically Enhanced AI Writing
The emergence of generative AI (GenAI) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is its tendency to output statistically average content, often lacking the depth and nuance required to engage and resonate with a target audience…