This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers (VARs) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets and outdated sales tools, they struggle…
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Content Marketing
Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can’t take orders… site is down because it’s getting crushed with traffic. These is never the words you want to hear if you’ve ever been part of a product launch, an online sale, or selling tickets to an event… the inability to scale your infrastructure as fast as demand hits your site is a disaster for several reasons: Visitor…
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Sales Enablement, Automation, and Performance
Top 7 Sales Productivity Tools to Increase Sales
Productivity is not just a buzzword in sales; it’s a game-changer, especially in today’s fiercely competitive landscape. Equipping your sales team with the right tools can revolutionize your sales process. These tools can enhance communication, streamline data analysis, and organize your sales funnels, making your team more efficient and effective. Table of ContentsWhat Are Sales Productivity Tools?Best Sales Productivity ToolsSnov.ioCloseSalesforceHubSpotZoomMiroFathomThe…
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Paid and Organic Search Marketing
Why Website Speed Matters and 5 Ways to Improve Your Pagespeed
Have you ever given up on a slow-loading webpage, tapping the back button to find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. 40% of people abandon a website that takes more than 3 seconds to load. 47% of consumers expect a web page to load in 2 seconds or…
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Content Marketing
WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you’ve been browsing my site this week, you may see some ads that don’t quite fit right. I’m working on getting everything working correctly and have most of it corrected. I’m doing this to increase monetization on the site rather than being dependent on Google Adsense and clogging your view of the content with pushy and obnoxious advertising. One…
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Content Marketing
WordPress: Ajax Search Pro Provides Live Search Results With Autocomplete
Navigating a website and finding the needed information quickly and efficiently can often be a frustrating experience for users. With the vast amount of content available online, users expect instant, relevant, and accurate internal search results. Websites that fail to meet these expectations may see increased bounce rates and decreased user engagement, which can impact overall sales and marketing efforts.…
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Content Marketing
When Should Your Corporate Website Get a Redesign?
A company’s website is one of its most valuable digital assets. It serves as the face of the brand, a primary marketing tool, and a key driver for lead generation, sales, and customer engagement. However, as business priorities shift and technology evolves, a website can quickly become outdated, ineffective, or even detrimental to an organization’s goals. Determining the right time…
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Social Media & Influencer Marketing
The 6 Myths of Social Media Marketing in 2024
I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind because his company isn’t publishing there consistently. While social media has become integral to many businesses’ digital marketing strategies, the landscape has evolved significantly in recent…
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Analytics & Testing
How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships, and ensure that businesses can identify and resolve potential issues with greater ease. Learning a little more about…
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Content Marketing
Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of…
