This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
Five Business Phone Practices That Damage Your Brand
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners…
- Content Marketing
Your Guide to Driving Creative Content with Digital Asset Management Workflows
The average US household has an average of 16 connected devices and with every device comes more digital assets. Parks Associates As the world spent more time at home over the last few years, digital content became increasingly important in driving sales and engagement, however, marketers had a harder time keeping these assets straight due to the quick pivot to…
- Content Marketing
How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress
My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with Gravity Forms, a fantastic form and data management tool that has a ton of capabilities. As they deploy campaigns via Marketing Cloud in email and Mobile Cloud in SMS, we’re…
- Artificial Intelligence
FastBots: Build A Custom WordPress XML Sitemap For Training Your AI Bot
Martech Zone has thousands of articles, with many of them outdated. I’ve worked on the site for several years to remove or update hundreds of articles, but I still have many more. At the same time, I’d like to train a natural language bot with my content, but the last thing I want to do is train it on outdated…
- Social Media & Influencer Marketing
The 8 Types of Social Media Villains and How You Should Respond To Them
We’ve all had them – the villain that growls and snarls all over your comments – angering your other visitors and generally producing mayhem. It’s pretty stressful, but there is a way to thwart the evil social media villain. In the dynamic realm of social media, where conversations are rapid, opinions are shared freely, and information travels at the speed…
- Advertising Technology
Contextual Targeting: Building Brand Safety In A Cookie-less Era
Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business. Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments. There is good reason for concern Studies…
- Artificial Intelligence
KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!
Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…
- Customer Data Platforms
Scratchpad Command: The Fastest Way to Access and Update Salesforce From Any Web App
Account executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM. This forces salespeople into a time-consuming and exhausting workflow of navigating back and forth between tools, managing dozens of browser tabs, monotonous clicking, and tedious copying and pasting, all while simultaneously trying to update Salesforce. As a result, there is…
- Social Media & Influencer Marketing
Why Your Marketing Department Needs To Invest In An Internal Communication Strategy
Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…
- Content Marketing
How To Start A Podcast For Your Business (With Lessons Learned From Me!)
When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running.Prospects – I’m not shy…
