This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Volusion: The All-in-One E-commerce Website Builder
Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their e-commerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s E-commerce Builder Features: Store Editor – Customize…
- Analytics & Testing
Freshworks: Multiple Conversion Rate Optimization Modules in One Suite
In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario,…
- Content Marketing
Do Browser Notifications Work?
If you’ve been a long-time reader, you know this site isn’t just a publication; it’s also my test playground. I love to try different methods and solutions to see what works and if I can realize a return on investment (ROI) on the platforms or integrations I implement. One service that I thought showed a lot of promise was integrating…
- Artificial Intelligence
accessiBe: Make Any Site Certified Accessible Using Artificial Intelligence
While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy or compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both…
- Event Marketing
Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads
Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…
- Content Marketing
The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan or workflow. Here are a couple of tips to (hopefully) cut down time and get…
- Public Relations
Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
- Marketing & Sales Videos
How to Build a YouTube Strategy That Generates Real Revenue for Your Business in 2025
If you’re a business owner, you don’t want views for the sake of views. You want visibility that converts—views that grow your brand, leads that grow your list, and content that closes deals. That’s exactly what a real YouTube strategy does, and today I’m walking you through what that strategy looks like and how to execute it. I’ve used this…
- Paid and Organic Search Marketing
Underrated Link Building Tactics That Still Pack a Punch in 2024
A strong online presence is crucial for any business hoping to succeed. While a well-designed website and engaging content are essential, they won’t do much good if your site is buried in search results. That’s where link building comes in. Table of ContentsWhat is Link Building?Anatomy of a LinkBacklink Quality FactorsRelevanceAuthorityTrustworthinessAnchor TextLink PlacementLink AttributesLink VelocityAvoid Link Schemes and Buying LinksBest…
- E-commerce and Retail
Choosing the Right Retail Marketing Technology Software Partner: Key Considerations
In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…
