This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Closely: Empowering B2B Sales with Streamlined LinkedIn Outreach and Analytics
B2B sales teams face numerous challenges when prospecting and engaging potential clients. Managing outreach across multiple channels, tracking analytics, and streamlining team efforts can be time-consuming and inefficient. This is where Closely steps in to revolutionize the way businesses approach B2B prospecting. Closely Closely is an all-in-one sales automation platform that empowers sales teams to excel across key business channels…
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…
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Debt Collection for E-Commerce Startups: The Definitive Guide
Transaction-based losses are a fact of life for many businesses because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses that have to accept a large percentage of losses as part of their business model, many startups treat transaction losses as a nuisance that doesn’t require much attention. This can lead to spikes in losses because of unchecked…
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Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
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Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
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Unlocking the Power of Social Media Psychology for Sales and Marketing Professionals
Social media has become a powerful force in shaping consumer behavior, offering unprecedented opportunities for sales, marketing, and business professionals to engage prospects and customers. But beyond simply sharing content, social media platforms tap into deep-seated psychological triggers that influence how people feel, think, and act. To truly harness social media’s potential, it’s essential to understand its psychological impact on…
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Dynamic Creative Ad Servers: The Future of Online Advertising
Online advertising is constantly evolving, and one of the most recent developments is the introduction of dynamic creative ad servers. These advanced ad servers are changing the way advertisers and publishers manage their campaigns, making the process more efficient and effective. In this blog post, we will explore what dynamic creative ad servers are, how they work, and why they…
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Buzz.ai: An All-In-One Social and Email Outreach Sales Enablement Platform
Professionals constantly face challenges like managing multiple outreach channels, keeping up with fast-paced market changes, and efficiently converting leads into sales. Buzz.ai addresses these common hurdles with its all-in-one sales enablement platform, offering tools designed to streamline and optimize the sales process. The current sales environment demands agility and precision. Sales teams grapple with: Multifaceted Outreach: Balancing social media and…
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WordPress: 10 User Experience Features That Add Flare to Your Site
I’m currently building out a new WordPress site for my company. In the twenty years I’ve been developing sites, the CMS has expanded with incredible themes, plugins, and features. While I have my favorite WordPress plugins that I incorporate, I do think it’s wise to view site development quite differently than we used to. One glaring metric central to today’s visitors continues to…
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Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically? Sweepstakes are one of the most efficient and affordable ways to grow your audience, and when built correctly, they’re also…
