This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Press Ganey: Elevating the Human Experience in the Healthcare Customer Journey
In the healthcare landscape, delivering exceptional patient care goes beyond medical expertise. It’s about creating a holistic experience, prioritizing empathy, communication, and understanding individual needs along the customer journey. Patients and employees seek a healthcare experience that is efficient and effective but also compassionate and supportive. Healthcare organizations increasingly recognize the need to measure and improve the human experience across…
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The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
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The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
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The Best Advice for Reaching Millenials With Content
It is a world of cat videos, viral marketing, and the next big thing. With all the online platforms to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials, you have an even tougher job catering to the needs of a generation that spends hours…
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Contextual Targeting: Building Brand Safety In A Cookie-less Era
Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business. Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments. There is good reason for concern Studies…
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Copyleaks: Utilize Generative AI Content Detection to Ensure Your Brand’s Authenticity and Integrity
With the proliferation of artificial intelligence and the ease of access to vast information, ensuring the authenticity and integrity of written works, source code, and educational materials is more crucial than ever. The rise of artificial intelligence (AI) poses significant risks to businesses and organizations regarding brand reputation and potential litigation. With the increasing prevalence of AI-generated (GenAI) content, companies…
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accessiBe: Make Any Site Certified Accessible Using Artificial Intelligence
While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy or compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both…
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10 Types Of Surveys That Will Accelerate Your Business
There are many ways to get an edge when it comes to business growth, but few are as effective as a well-designed survey. You can use surveys to collect information on a huge range of different aspects of your business, and these data are invaluable when it comes to making business decisions. That said, it’s important to know what you…
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Why Your Marketing Department Needs To Invest In An Internal Communication Strategy
Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…
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What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
