This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
How to Run a Facebook Contest (Step-By-Step)
Facebook contests are an underrated marketing tool. They can raise brand awareness, become a fountain of user-generated content, increase audience engagement, and make a noticeable difference in your conversions.Running a successful social media contest isn’t a complex undertaking. But it does require understanding the platform, the rules, your audience and making a concrete plan. Sound like too much effort for the reward? …
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Customer Data Platforms
Spiro: An AI-Driven CRM for Manufacturers and Distributors That Meets Today’s Sales Challenges
Managing customer relationships and sales processes can be daunting, especially for manufacturers and distributors. Traditional CRM systems often fall short, frustrating manufacturers and distributors with manual data entry, lack of visibility, and missed opportunities. However, Spiro, an AI-driven CRM, is changing the game by addressing these challenges head-on and providing a comprehensive solution. One of the most common complaints about…
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Advertising Technology
Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets
Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…
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Content Marketing
Site Speed and Asynchronous JavaScript
While I do a lot of development, I don’t classify myself as a true developer. I can program and move stuff around on a page and make it work. A true developer understands how to develop the code so that it can be scaled, not take up a lot of resources, load quickly, be easily modified later and still work.…
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Analytics & Testing
Clicky Web Analytics: A Privacy-Friendly Alternative to Google Analytics
Website owners are increasingly concerned about privacy and data protection. While Google Analytics has long been the go-to tool for website analytics, many seek alternatives that prioritize user privacy. Clicky Clicky is a powerful and privacy-friendly web analytics platform that offers a compelling alternative to Google Analytics. One key advantage of Clicky is its commitment to privacy and GDPR compliance.…
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Paid and Organic Search Marketing
VocalSeek: How To Get Your Business Found on Alexa, Google, Siri, Cortana, and Bixby with Voice Searches
Consumers increasingly rely on voice search to find information, products, and services. With the rise of smart speakers and virtual assistants, businesses face the challenge of ensuring their presence on these platforms to reach their target audience effectively. Here are some startling statistics on voice search adoption: 50% of U.S. adults use voice search daily, and 75% use it weekly.…
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Content Marketing
10 Great Digital Strategies That Bands and Musicians Should Use To Build Their Fanbase
The digital revolution has fundamentally transformed the music landscape, ushering in an era of unprecedented opportunity and challenge for musicians. The web and our ever-present connected devices have dismantled traditional barriers to entry, democratizing the ability for artists to create, distribute, and promote their music on a global scale. Gone are the days when major record labels held the keys…
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Content Marketing
I Believe in Web 3.0!
This slide most likely produces moans and groans when I display it in front of my fellow techies. I have to show it, though. There have been very discreet movements on the web in the past. We had Web 0.0 which was basically text and bulletin boards. Remember those days? Waiting for the image to load line by line with…
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Artificial Intelligence
ChatBot: Automate Website Interactions and Boost Sales with an Intelligent Chatbot Platform
Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, many original chatbot providers offered…
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Sales Enablement, Automation, and Performance
Accelerating Your Pipeline with Automated Lead Generation
Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are…
