This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
Build Easy Social Media Shortcut URLs to Your Site with .htaccess
Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…
-
Sales Enablement, Automation, and Performance
B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…
-
Marketing Tools
InsideView Fuels Go-to-Market Success with Targeting Intelligence
Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast. A major barrier to success is marketing teams lack key…
-
Sales Enablement, Automation, and Performance
It’s Time to Put on Your War Face
There’s a difference between a sales person and a closer. I believe I’m a great salesman, but a terrible closer. I know I’ve sold many large engagements, but I was never the guy that pushed for ink (the contract signing). I don’t enjoy pushing back on contract size or applying the pressure for a prospect to sign earlier. Thankfully, I’m…
-
Customer Data Platforms
10 Types Of Surveys That Will Accelerate Your Business
There are many ways to get an edge when it comes to business growth, but few are as effective as a well-designed survey. You can use surveys to collect information on a huge range of different aspects of your business, and these data are invaluable when it comes to making business decisions. That said, it’s important to know what you…
-
Artificial Intelligence
Will Content Creators Survive AI?
Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information needs, search engine companies have capitalized on this traffic by introducing targeted advertising (PPC), effectively monetizing the content provided by…
-
Marketing & Sales Videos
Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…
-
Content Marketing
Create an Ultimate Customer Experience
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate:…
-
Marketing Tools
Xtensio: Stop Creating Content From Scratch and Start Use A Collaborative Content Creation Platform
Are you tired of staring at a blank page and struggling to create professional-looking content for your business? Do you spend hours formatting documents, presentations, and marketing materials, only to end up with something that looks less than impressive? In today’s fast-paced business environment, it’s more important than ever to have high-quality, visually appealing content to help you stand out.…
-
Social Media & Influencer Marketing
Planning to Plan the Plan for Social Media
When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs.
