This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
The Anatomy of an Email Newsletter
Email marketing is the easiest and most cost effective means of reaching out to your target audience and keeping them engaged. It can be the revenue driving tool for your business that you’ve been looking for! With the right email marketing strategy in place, you can achieve a greater access to your existing and potential customers and put your message out…
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Content Marketing
Fireside: Simple Podcast Website, Hosting, and Analytics
We’re launching a regional podcast recorded in our Indianapolis Podcast Studio but we didn’t want to go through the trouble of building out a site, getting a podcast host, and then implementing podcast feed metrics. One alternative would have been to host on SoundCloud, but we’re a bit hesitant since they came close to shutting down – no doubt they’ll…
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Customer Data Platforms
Cognito Forms: Securely Collect Data, Accept Payments, and Create Workflows to Automate Your Business
Cognito Forms’ platform is designed to be intuitive and user-friendly, with drag-and-drop functionality and real-time previews that make it easy to create professional-looking forms. But it’s not just our platform that makes us stand out – it’s the level of customization and flexibility we offer our customers. We believe that our commitment to data security and compliance is another reason…
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Marketing Tools
Xtensio: Stop Creating Content From Scratch and Start Use A Collaborative Content Creation Platform
Are you tired of staring at a blank page and struggling to create professional-looking content for your business? Do you spend hours formatting documents, presentations, and marketing materials, only to end up with something that looks less than impressive? In today’s fast-paced business environment, it’s more important than ever to have high-quality, visually appealing content to help you stand out.…
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Content Marketing
Ziflow: Manage Every Part of Your Content Review and Approval Process
The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make…
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Content Marketing
10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains a powerful tool for building brand awareness, establishing authority, and improving search engine visibility when done correctly. The benefits include: Increased Brand Visibility: Publishing content on reputable sites exposes your…
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Sales Enablement, Automation, and Performance
Closely: Empowering B2B Sales with Streamlined LinkedIn Outreach and Analytics
B2B sales teams face numerous challenges when prospecting and engaging potential clients. Managing outreach across multiple channels, tracking analytics, and streamlining team efforts can be time-consuming and inefficient. This is where Closely steps in to revolutionize the way businesses approach B2B prospecting. Closely Closely is an all-in-one sales automation platform that empowers sales teams to excel across key business channels…
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Analytics & Testing
Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they’re shared anyways. Case in point, I’m pretty confident that virtually any medium would tell you they have the best return on investment (ROI). Everyone can’t…
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Marketing Infographics
5 Reasons Your Sales Team Isn’t Reaching Their Quotas
Qvidian has published their Sales Execution Trends report for 2015 and it’s full of stats across sales departments that should help you benchmark your own sales performance against the findings. Organizations in 2015 are making a fundamental shift toward aggressive growth. Sales leaders must refocus on making their teams more successful by looking beyond tactical sales enablement and empowering sales…
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Analytics & Testing
How to Lower Your Customer Acquisition Cost for Maximum ROI
When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…
