This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Human-Centric B2B Outreach: 7 Techniques for Meaningful Engagement and Lead Generation
Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!
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Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…
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Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that brings web experimentation, personalization, and feature management into one powerful solution. Kameleoon Kameleoon provides a robust, all-in-one platform that empowers…
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How E-commerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in…
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The Art & Science of Improving the Customer Journey in 2023
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…
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Crunchbase for Salesforce: Identify, Import, and Synchronize B2B Prospect Data
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase’s new Salesforce integration, designed to simplify identifying and managing prospect accounts, helping sales teams focus on what matters most: closing deals. Crunchbase Crunchbase is a leading platform for discovering…
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Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams
Content creation and management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges: Time-Consuming Approvals: Getting content approved can be a lengthy, frustrating process, consuming significant work hours. Disjointed Communication: Teams often struggle with miscommunications and…
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Brand Perception is a Key to Successful Marketing
When I first visited Chicago with my parents years ago, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to think about what a wonder of engineering it is. It’s 4.56 million gross square feet, 110 stories high, took 3 years to…
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Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you’re serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to adapt. The real challenge lies in enabling flexible growth, maintaining high performance during peaks, and empowering your teams to manage…
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EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote is recorded to optimize programming and better target advertising. What was once the advantage of modern streaming services is now…
