This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer Relationship Management (CRM) – collect data in near real-time, so all your channels have up-to-date information. Sales associates can see…
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Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…
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Why Social Media Matters for Today’s CEOs
Leadership is no longer confined to boardrooms and press releases. Social media has become the public stage where reputations, trust, and influence are built in real-time. Every day, more than 340 million tweets circulate through digital channels, and consumers increasingly prefer to interact with brands online rather than through traditional customer service. This shift has profound implications for company leadership.…
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Placeit: Build Your Product Mockup With The Largest Photo and Video Library Online For Digital Mockups
Not every marketing department can afford a photoshoot of users holding a mobile phone with their app or at a desk navigating their SaaS platform. The answer, of course, is to download a mockup and then superimpose a screenshot from your mobile or desktop app on top of it. If you’re not a seasoned Photoshop designer, mocking up a beautiful…
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How Product and Seller Ratings Influence Google Ads Merchants
A decade ago, showing star ratings directly in search results or shopping ads was novel. Today, it is a mature feature of Google Ads, providing both consumers and merchants with valuable insights. For advertisers running Google Shopping or Search campaigns, both product ratings and seller ratings now play essential roles in determining ad performance, visibility, and trust. Understanding these systems…
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Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…
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The Art & Science of Improving the Customer Journey in 2023
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…
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10 LinkedIn Profile Tips For Your Networking Success
This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is only as valuable as your professional network. That said, I believe many people do damage by either abusing the platform…
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Translation and Transcription to Enhance Video Marketing Performance
Looking for a high-quality translation company may not be the first thing you think about when determining the best path to enhance your video marketing campaign, but it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and check all of…
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HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management (CRM) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and improve their overall business performance. Some of the benefits of using HighLevel include: Simplified Lead Management: Easily capture leads from multiple sources…
