This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management (CRM) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and improve their overall business performance. Some of the benefits of using HighLevel include: Simplified Lead Management: Easily capture leads from multiple sources…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks. With marketing budgets expected to remain at roughly 7.7% of company revenue through 2025, every expenditure must clearly demonstrate its…
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Sprout Social: Increase Engagement In Social Media With This AI-Driven Publishing, Listening, and Advocacy Platform
Have you ever followed a major corporation online only to be disappointed by the quality of content they’re sharing or their lack of engagement with their audience? For example, it’s a telltale sign to see a company with tens of thousands of employees and just a few shares or likes on its content. It’s evidence that they’re simply not listening…
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WordPress: How To Build a Custom Feed In Your Site For Your Externally Hosted Podcast
How to publish an externally hosted podcast feed as a custom feed within your WordPress instance.
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Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats. Terms like RGB, CMYK, PNG, or vector graphics can sound technical, but they hold the key to achieving the desired outcome for your design. This guide will help you decode these terms,…
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Global Ecommerce: Automatic vs Machine vs People Translation for Localisation
Cross border e-commerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Brick and mortar shopping has dropped significantly in the US and UK, with the decline…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
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WordPress: How to Remove and Prevent Line Feeds and Carriage Returns in Titles
You may have encountered line feeds or carriage returns inserted into the post titles when creating or editing in WordPress. These extra characters can cause formatting issues and make your titles appear inconsistent. In this article, I’ll provide two methods to remove line feeds and carriage returns from your WordPress post titles: a MySQL solution to fix previously written titles…
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7 Signs You Do Not Need An Ad Server
Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can deliver measurable optimization to certain ad networks and other tech players, but an ad server is not the right solution…
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Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns
The fear of missing out (FOMO) has long been a driving force for marketing decisions among brand advertisers. In today’s hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride the wave of social media influence, are pouring substantial budgets into collaborations with popular influencers despite the elusive nature of ROI measurement.…
