This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
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WordPress: How to Remove and Prevent Line Feeds and Carriage Returns in Titles
You may have encountered line feeds or carriage returns inserted into the post titles when creating or editing in WordPress. These extra characters can cause formatting issues and make your titles appear inconsistent. In this article, I’ll provide two methods to remove line feeds and carriage returns from your WordPress post titles: a MySQL solution to fix previously written titles…
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4 Marketing Lessons To Learn From The 2024 Election Cycle
For several years, I spoke about politics in this publication. It didn’t go well; it was just too polarizing, even leading to people I respected and worked well with never engaging with me again. I’m deliberate in my actions nowadays, having removed my political posts from the publication and restricted my opinions to my personal social media profiles. That said,…
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7 Signs You Do Not Need An Ad Server
Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can deliver measurable optimization to certain ad networks and other tech players, but an ad server is not the right solution…
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How to Successfully Communicate with Influencers
Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as…
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Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns
The fear of missing out (FOMO) has long been a driving force for marketing decisions among brand advertisers. In today’s hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride the wave of social media influence, are pouring substantial budgets into collaborations with popular influencers despite the elusive nature of ROI measurement.…
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Reclaiming Profits: How AI-powered Reconciliation Empowers Amazon Vendors
Amazon’s influence on the retail industry is undeniable, transforming how consumers discover, compare, and purchase products. From its vast selection to convenient services, the online marketplace has cemented its position as a go-to shopping destination for millions. It’s also become an avenue for small and medium e-commerce retailers to build and expand their online presence. Over 60% of Amazon’s nearly $514 billion…
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Sendlane: Empowering eCommerce Brands with Integrated Email, SMS, Review, and Form Management
E-commerce businesses face numerous challenges in retaining customers and driving repeat purchases. With the proliferation of marketing channels and tools, many companies struggle to create cohesive, personalized experiences that resonate with their audience. The fragmentation of customer data across multiple platforms often leads to disjointed messaging and missed opportunities for engagement. Moreover, the complexity of managing various marketing tools can…
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The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World
A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what’s a brand strategy? I responded that it was how I communicated that vision. More important than a brand strategy, though, may be how…
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The Return on Investment (ROI) of Marketing Automation Platforms
Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon. In Demand Spring’s latest research report, we explored the state of…
