This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Verint: Empowering Enterprise to Elevate Their Customer Experience With AI
In today’s hypercompetitive business landscape, organizations face mounting pressure to deliver exceptional customer experiences (CX) while improving operational efficiency. The sheer volume of customer interactions across multiple channels poses significant challenges for businesses seeking to gain actionable insights and optimize their processes. As customer expectations continue to rise, companies must find innovative ways to understand and meet their needs at…
- Analytics & Testing
Feedier: Capture Actionable Customer Intelligence with AI
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s making sense of it all. Traditional feedback analysis methods are time-consuming, heavily reliant on manual processes, and fail to convert insights into real-time action. As a result, customer experience (CX)…
- Social Media & Influencer Marketing
Personal Branding On Social Media Is The Most Dishonest Marketing There Is
Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time in my life. My business is doing well, my personal life is great, and my health is getting better which…
- Advertising Technology
Three Dangers of Affiliate Marketing and How to Avoid Them
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take…
- Customer Data Platforms
Decoding CDP Vendor Claims: What You Need to Know
Customer Data Platforms (CDPs) have emerged as powerful tools for businesses to understand their customers better and drive personalized experiences. However, amidst the promises and buzzwords, lies and misconceptions often lurk. Let’s explore what you need to know about CDP vendors and why CDP projects often fall short. Claim 1: Complete User Interaction Capture One common myth that CDP vendors…
- Sales Enablement, Automation, and Performance
Vocus.io: Easily Deploy and Automate Personalized Email Outreach Campaigns With Gmail and Your CRM
Effective email outreach is crucial for building relationships, generating leads, and driving sales. However, managing personalized email campaigns, tracking their performance, and following up with leads can be time-consuming and challenging. Vocus.io Vocus.io is a powerful email outreach platform that enables users to send personalized email campaigns, automate follow-ups, and gain valuable insights through detailed reporting. With its seamless integration…
- Email Marketing & Automation
Funnelish: Boost Your eCommerce Conversions Dramatically High-Performing Sales Funnels
Online stores face numerous challenges when converting visitors into customers. From optimizing page load speeds to automating order fulfillment and effectively marketing to potential buyers, online retailers need a comprehensive solution that simplifies the sales funnel process and maximizes conversions. Funnelish Funnelish is an all-in-one platform designed to help eCommerce businesses build and scale high-performance sales funnels. With its user-friendly…
- Analytics & Testing
SumoMe: Lead Generation for Your Site… with Great Support
I was recently reading Jeff Goins’ website and noticed a few integrations that I hadn’t recognized with his WordPress site. I used WordPress Theme Search to do some research. Jeff uses a plugin called SumoMe made by AppSumo. When I checked all of the features of SumoMe, I was impressed. I had some questions regarding the plugins and the SumoMe…
- E-commerce and Retail
How Are Smartphones Impacting In-Store Retail Experience?
Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…
- Mobile Marketing, Messaging, and Apps
SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…
