This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…
- Marketing Tools
MailButler: Finally, An Assistant for Apple Mail that Rocks!
As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and…
- Email Marketing & Automation
The Ultimate Holiday Email Marketing Guide Infographic
‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce, has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data show that spending is increasing this year, primarily online and driven by digital efforts. Email marketing mainly plays a large part, and retailers need to keep their lists clean and fresh…
- Social Media & Influencer Marketing
The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)
When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could experience life in distant cultures, join conversations that transcended language barriers, and access insights that once lay behind institutional walls.…
- E-commerce and Retail
Amplero: A Smarter Way to Reduce Customer Churn
When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk.…
- Social Media & Influencer Marketing
ShopMy: Unlock Instant Affiliate Reach To Thousands of Creators
Scaling a direct-to-consumer (DTC) brand today means more than running ads or growing your email list—it requires forming deep, authentic partnerships with creators that drive real sales. However, many brands struggle to juggle influencer outreach, link tracking, and complex UGC workflows. If your influencer marketing feels high-effort and low-reward, it’s time to switch to a more innovative platform. ShopMy ShopMy…
- Customer Data Platforms
The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…
- Public Relations
Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences. Table of ContentsCommon Types of PR FailuresPublic Relations Failure ExamplesNike’s Marathon Campaign Backlash (2025)Ulta Beauty’s Insensitive Email Newsletter (2022)Fearey Agency’s…
- Marketing Infographics
How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload, significantly impacts productivity and the quality of work. Information Overload Statistics 57% of U.S. workers agree that the amount of information they need to process has increased…
- Sales Enablement, Automation, and Performance
From Generic to Genuine: The Power of AI in Personalized Sales Outreach
People appreciate it when you remember their name, feel valued when you understand their needs, and feel seen when you offer solutions to their problems or gifts that bring them joy. Crafting emails that resonate individually with each unique customer seemed impossible until the advent of Artificial Intelligence (AI). With AI’s transformative power to personalize all your outreach emails, we’ve…
