This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Sailthru: Optimize, Automate and Deliver
We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics…
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Advertising Technology
Taking CPG Brands to the Bank: Financial Media Networks and the Reinvention of Cash Back Rewards
As the digital media and ad tech landscape continues to evolve and progress, a new kind of ad network called a Financial Media Network (FMN), built by – ya, you guessed it – financial institutions (FI’s) are emerging as an alternative to Retail Media Networks (RMN). This newfound FMN channel represents untapped marketing opportunities for consumer package goods manufacturing (CPG)…
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Content Marketing
Top 10 Reasons To Build Your Website With WordPress
With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an attractive website. Having a great, appealing website is a must these days. But what are the options to build a…
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Customer Data Platforms
Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions
Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. Tragic irony! For most marketers, problems like incomplete data, typos, and duplicates are not even recognized as a problem. They’d…
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Mobile Marketing, Messaging, and Apps
Tips for Improving Your Mobile App Popularity During The Holidays
App marketing has always been a key factor in delimiting regular apps from successful apps. A good marketing campaign can not only make the product more enticing but also bring it into the attentions of more people. And sometimes, that’s all an app needs. There are a lot of good apps that don’t get nearly as many hits as they deserve…
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Content Marketing
Enviz: Immersive Real Estate Property Visualization With Interactive AR and VR Tour Experiences
Effectively communicating a property’s vision and potential to prospective buyers has been incredibly limited, almost always requiring in-person tours. Traditional marketing methods often fail to capture the essence of unbuilt properties, leaving buyers struggling to visualize their future homes. This is where augmented reality (AR) and virtual reality (VR) technology are revolutionizing the real estate industry, and Enviz is at…
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Social Media & Influencer Marketing
Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the…
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Content Marketing
How To Write Your Company’s Story: Five Essential Elements
I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…
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Analytics & Testing
ResponseTap: Unlocking the Power of Call Attribution with Smart Match Technology
Understanding the customer journey is paramount for businesses aiming to boost conversion rates and optimize marketing spend. However, one of the most significant challenges marketers face today is accurately attributing phone calls to specific marketing efforts, a critical component for businesses that rely heavily on phone interactions to close sales. Without clear visibility into which campaigns are driving calls, marketers…
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Social Media & Influencer Marketing
COVID-19: The Coronavirus Pandemic and Social Media
The more things change, the more they remain the same.Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and,…
