This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Enviz: Immersive Real Estate Property Visualization With Interactive AR and VR Tour Experiences
Effectively communicating a property’s vision and potential to prospective buyers has been incredibly limited, almost always requiring in-person tours. Traditional marketing methods often fail to capture the essence of unbuilt properties, leaving buyers struggling to visualize their future homes. This is where augmented reality (AR) and virtual reality (VR) technology are revolutionizing the real estate industry, and Enviz is at…
- Social Media & Influencer Marketing
Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the…
- Content Marketing
Blockchain – The Future Of Financial Technology
The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the essence of the technology. The history of the emergence of the first digital currency and the underlying P2P technology will help us to understand these “crypto jungles”. Decentralized Network There…
- Mobile Marketing, Messaging, and Apps
Tips for Improving Your Mobile App Popularity During The Holidays
App marketing has always been a key factor in delimiting regular apps from successful apps. A good marketing campaign can not only make the product more enticing but also bring it into the attentions of more people. And sometimes, that’s all an app needs. There are a lot of good apps that don’t get nearly as many hits as they deserve…
- Email Marketing & Automation
HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management (CRM) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and improve their overall business performance. Some of the benefits of using HighLevel include: Simplified Lead Management: Easily capture leads from multiple sources…
- Paid and Organic Search Marketing
LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them
A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken links can wreak havoc on your website’s usability, reputation, and search engine rankings: The User Experience Nightmare: Imagine clicking on…
- Content Marketing
How To Write Your Company’s Story: Five Essential Elements
I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…
- Analytics & Testing
An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
- Social Media & Influencer Marketing
COVID-19: The Coronavirus Pandemic and Social Media
The more things change, the more they remain the same.Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and,…
- Content Marketing
How Effective Is Live Streaming For Your Brand?
As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most time-efficient means of generating brand awareness. And while mastering the written word remains essential, studies are indicating that the production…
