This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
7 Steps to Creating a Killer Marketing Video
We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way. Studies show…
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Content Marketing
How to Channel Your Marketing Translation Spend to Benefit from the E-commerce Boom
Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. E-commerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll look at the importance of marketing translation services and how to use them to boost your eCommerce sales. Why it Pays to…
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Public Relations
CisionOne: The All-in-One PR Platform for Real-Time Media Intelligence
Public relations professionals and corporate communicators need real-time insights, robust media monitoring, and seamless communication tools to stay ahead. Traditional PR tools often fall short, failing to provide comprehensive data and real-time analytics to gauge the effectiveness of media strategies. Without an all-in-one platform, teams risk missing key brand mentions, failing to respond to crises in time, and losing valuable…
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Marketing Infographics
How to Measure the Return on Investment of Social Media
We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership…
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Advertising Technology
How Your Martech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better…
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E-commerce and Retail
ResellerRatings: Review and Reputation Management for Online Merchants
Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage. ResellerRatings ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads,…
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Paid and Organic Search Marketing
Five Ways Responsive Design is Changing SEO
Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design,…
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Customer Data Platforms
Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it’s been challenging to maintain new business growth. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…
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E-commerce and Retail
Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide
Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in print-on-demand technology offer a compelling solution. Gelato Gelato is the world’s largest print-on-demand (POD) network, enabling local production and shipping…
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Analytics & Testing
5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the ever-evolving maze of digital marketing, pinpointing each channel’s exact impact on drawing customers in can be like finding a needle in a haystack. This is where cross-channel attribution steps in,…
