This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Does Your Business Follow Social Media Etiquette Best Practices?
Social media etiquette… the expression makes me squirm. There’s always someone trying to apply a set of rules to everything nowadays, and I can’t stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of the platform is that you’ll see the results whether you follow the so-called rules. Here’s an example… I follow a large…
-
Should Brands Take a Stance on Social Issues?
This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed…
-
The Greatest Marketing Technology Ever
No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It’s the world’s most advanced computational engine – your own brain. The call to actually use your own noggin is one we hear all…
-
Freshcaller: Virtual Phone System for Remote Sales Teams
While remote sales teams have grown in popularity with companies, the pandemic and lockdowns shifted the modern sales team to work from home. While the end of lockdowns may shift some to teams to move back to the office, I’m not sure the majority of companies will require that move. The unnecessary expense of a downtown sales office simply won’t…
-
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
-
A Solicited or Paid Review is a Risky Review
We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak to yours before listening to me. My stance on this is simple… don’t pay or reward reviews. You may disagree…
-
Abstract: Collaborate, Version, and Handoff Your Product Designs
Design teams face numerous challenges regarding collaboration, version control, and maintaining a streamlined workflow. The constant back-and-forth of file sharing, the struggle to keep track of the latest versions, and the need for seamless teamwork can often hinder creativity and productivity. As businesses increasingly rely on design to drive innovation and user experience, finding a solution to these pain points…
-
What Is JavaScript Obfuscation?
I’ve been writing quite a bit of JavaScript lately for an Ajax application with unique and innovative code. Once I’m finished, I have a couple of concerns: the application security and protecting my hard work from someone stealing the code. I’m unsure how far I will go, but I read about JavaScript Obfuscation in one of my books, AJAX HACKS.…
-
COVID-19: The Coronavirus Pandemic and Social Media
The more things change, the more they remain the same.Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and,…
-
501 Copywriting Shortcuts by Amy Harrison
Amy Harrison, a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as some words and phrases she noticed a lot of the blogging and copywriting giants using. The Copywriting Shortcut Guide Includes: 30…
