This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The Decline of Newspapers
I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you know my passion for the industry. I believe my articles here, here, and here pretty much cover it! However with…
- Email Marketing & Automation
Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends The analysis and data were produced by Omnisend and they include: User-Generated Content (UGC) – While brands love to polish…
- Marketing & Sales Videos
Shakr: Create Your Own Business Videos Online Using Amazing Templates
I really am excited at the advancements in video over recent years. Every business has the opportunity to record video for their company, but it’s not easy. Aside from the quality of the video, lighting and audio, there’s the post production work that’s exhausting or expensive. I love doing videos, but tend to turn to blogging or podcasting because it’s…
- Content Marketing
How to Record Premium Quality Audio via the Web
With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from…
- Analytics & Testing
The Other Traffic Source in Google Analytics?
This week at work, one of our clients was asking what the “other” traffic source in Google Analytics (GA). There’s not too much detail in the actual interface for Google Analytics so you have to do some digging. Traffic sources are also known as the medium in GA. I did some digging and found that Google Analytics captures the medium…
- Sales and Marketing Training
Good Marketing vs. Bad Marketing: The Value of Understanding, Setting, and Meeting Expectations
Marketing is a powerful tool that can make or break a business. But what separates good marketing from bad marketing? The answer lies in understanding the value that your product or service brings to your clients, setting and meeting expectations, and prioritizing communication. At the heart of all good marketing is communication and honesty. Good marketing sets realistic expectations and…
- Advertising Technology
Skimlinks Data Provider Checklist – Asking the Right Questions
Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what…
- Content Marketing
Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the…
- Content Marketing
Qwilr: The Document Design Platform Transforming Sales and Marketing Collateral
Customer communication is the lifeblood of every business. However, with COVID-19 forcing budget cuts for 65% of marketers, teams are being tasked to do more with less. This means being able to generate all marketing and sales collateral on a reduced budget, and often without the luxury of a designer or agency to produce it. Remote working and selling also…
- E-commerce and Retail
Carts Guru: Marketing Automation for Ecommerce
Unfortunately, e-commerce platforms often don’t prioritize marketing. If you have an online store, you won’t meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of your current customers. Thankfully, there are excellent marketing automation platforms available that provide all the tools necessary to automatically target customers where they’re most likely to open,…
