This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that is aesthetically pleasing, matches the overall branding, and provides some information about the page itself: While the other social media…
- Marketing Books
Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does
This week, I was asked to speak at Sparks Talk, a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk, something I’m all too acquainted with. I started my business as a 40-year-old single father, with my oldest son starting college. Talk about a leap of…
- Sales and Marketing Training
How to Effectively Choose and Manage Your MarTech Investment
The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection. Investing in a new MarTech solution is completely off the table for many companies. They have already chosen a solution, and their…
- Social Media & Influencer Marketing
Personalized Social Media Marketing: Five Tips To Make Personalization Work Without Turning Away Customers
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns and connect with customers through social media. Marketers and sales teams use these insights to identify their target audiences and…
- Social Media & Influencer Marketing
Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for a long time and during this period, we’ve also been refining our approach with them. Influencers play a significant role in shaping consumers’ purchase decisions: New research shows that 69%…
- E-commerce and Retail
Is Social Commerce a Leading Payment Trend? 5 Ways To Adapt Your Strategy
Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce is a subset of e-commerce that integrates social media and online social interactions into buying and selling. Unlike traditional e-commerce, which typically occurs in dedicated online stores and focuses on product listings…
- Sales Enablement, Automation, and Performance
Account-Based Sales Strategy is the Future, and Groove is Here For It
When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS) is more productive than targeting specific leads. The account-based approach to selling, however, can be time consuming. Tracking in-depth metrics…
- Customer Data Platforms
Four Essential Insights to Prepare for the Cookieless World
Cookies were once the backbone of online tracking and targeting, and now they are crumbling under privacy concerns. Some web browsers already have strict cookie rules, while Google plans to eliminate third-party cookies by 2025. Pushed out by privacy regulations like GDPR and CCPA, these web trackers hold extensive information that qualifies as personal data, requiring compliance. This change will…
- Sales Enablement, Automation, and Performance
The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline automation solution. It’s not just sales automation that’s…
- Mobile Marketing, Messaging, and Apps
AppPresser: Build Powerful Mobile Apps From Your WordPress Site
Creating a mobile app used to be a complex, expensive process. For WordPress site owners, it often meant starting from scratch—rebuilding their content, learning native code, and figuring out app store submission requirements. AppPresser enables you to transform any WordPress site into a feature-rich, visually stunning mobile app with ease. AppPresser AppPresser empowers WordPress users to build, customize, and launch…
