This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does
This week, I was asked to speak at Sparks Talk, a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk, something I’m all too acquainted with. I started my business as a 40-year-old single father, with my oldest son starting college. Talk about a leap of…
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How Can Contextual Advertising Help Us Prepare for a Cookieless Future?
Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-party cookies. Apple…
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Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person’s personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information (PII) without their consent or knowledge. The main goals of identity thieves are to steal money from the victim’s bank accounts, open new credit lines and take…
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Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
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Tagembed: Curate Your Social Media and Review Feeds And Publish Them On Your Website with Ease
Businesses and brands constantly seek ways to enhance their online presence and effectively engage with their target audience. Social media platforms have become essential to this endeavor, offering a direct channel for interaction, content sharing, and brand promotion. However, managing and curating content across multiple social media channels can be complex, often requiring significant time and resources. Tagembed Tagembed, a…
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Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
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A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. [youtube https://youtu.be/h9PeMTVwSzc ] Regardless of your…
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The Top 5 Ways to Enhance Your Mobile Payment Process
Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment to increase customer satisfaction and,…
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How To Automate Emailing Your WordPress Posts With Jetpack Subscribe To Site
If you were an email subscriber for my publication, you may have noticed that we discontinued the newsletter. My partner on that is UpRipple and Adam is actually doing a ton of refactoring of the platform and integrating some other tools with it, including a CRM. The beauty of my newsletter was that I didn’t actually have to build anything…
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Envato: Why I Pay For WordPress Themes From The ThemeForest Marketplace
Several years ago, I built a site for some friends to help their new business get off the ground. I licensed an industry-specific WordPress theme from Envato’s marketplace, ThemeForest, because they had a tight budget and needed to get up and running quickly. Years later, they called me up and said there was a problem with the site when their…
