This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Do you Seed Blogs?
Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even with the consistent growth of my blog, I continue to try to seek out and find new blogs who are…
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Analytics & Testing
Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we’re seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty, surprise, exclusivity, and price are all characteristics that drive subscription box sales. For creative e-commerce businesses, subscription boxes can be…
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Paid and Organic Search Marketing
Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
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Content Marketing
The Blogconomy Blogging Statistics
Remember when folks were saying that blogging was dead? I’ve been blogging now for a decade and owe my success, my book, my company and my career to blogging. Through years of blogging, I’ve generated influence, authority and enough of a following that we’re able to sustain a growing business helping our clients with their content marketing efforts. I don’t…
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Content Marketing
From AI to Events: Key Insights for Marketing to Technical Audiences in 2024
The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers now spend an average of…
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Social Media & Influencer Marketing
The Best Way to Manage Multiple Twitter Accounts
Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and Twitter would eventually become unresponsive. I’m only guessing that the developers and QA folks testing the app don’t have many…
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Artificial Intelligence
Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
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Customer Data Platforms
SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…
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E-commerce and Retail
How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income. No matter what business you’re in, returning customers is an excellent way to establish a stable revenue. A natural part of this however, is that customers will be lost over time to churn. To offset a loss in churn, business can do…
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Content Marketing
Blocksy: Why Patterns And The Gutenberg Editor Are The Optimal Solution For WordPress Theme Development
As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy is the Perfect Theme for…
