This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Fresh URL: Clean Up Your URLs for Sharing
The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site. As an example,…
- E-commerce and Retail
Microservices: Building Scalable and Agile Mobile Apps for the Cloud
Although familiar, the traditional approach to developing and deploying cloud-based applications is struggling to meet the demands of modern mobile apps. Microservices architecture is becoming a significant factor in this field, leading to substantial changes. In the upcoming blog post, I will dive into microservices, exploring their core principles, advantages for mobile app development, and the essential considerations for their…
- Paid and Organic Search Marketing
How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area. These folks need local SEO rather than traditional, national SEO. Local businesses and individuals — dentists, plumbers, apparel stores, electronic…
- Content Marketing
Do you Seed Blogs?
Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even with the consistent growth of my blog, I continue to try to seek out and find new blogs who are…
- Advertising Technology
How Can Contextual Advertising Help Us Prepare for a Cookieless Future?
Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-party cookies. Apple…
- Content Marketing
The Blogconomy Blogging Statistics
Remember when folks were saying that blogging was dead? I’ve been blogging now for a decade and owe my success, my book, my company and my career to blogging. Through years of blogging, I’ve generated influence, authority and enough of a following that we’re able to sustain a growing business helping our clients with their content marketing efforts. I don’t…
- Content Marketing
Blocksy: Why Patterns And The Gutenberg Editor Are The Optimal Solution For WordPress Theme Development
As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy is the Perfect Theme for…
- Analytics & Testing
Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we’re seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty, surprise, exclusivity, and price are all characteristics that drive subscription box sales. For creative e-commerce businesses, subscription boxes can be…
- Customer Data Platforms
SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…
- Paid and Organic Search Marketing
Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
