This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income. No matter what business you’re in, returning customers is an excellent way to establish a stable revenue. A natural part of this however, is that customers will be lost over time to churn. To offset a loss in churn, business can do…
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Artificial Intelligence
How to Create a VTuber Avatar: Step-by-Step Guide for Beginners and Streamers
Vtubing has taken the digital world by storm, blending creativity and technology to let individuals express themselves through virtual avatars. These animated personas have become a global phenomenon, captivating audiences on platforms like YouTube and Twitch. Whether you’re a streamer, content creator, or just curious about the trend, creating your Vtuber avatar is an exciting way to enter this virtual frontier.…
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Marketing Infographics
What are the Elements of the Best Facebook Contest Apps?
Today I actually had the pleasure – thanks to an invite from Jay Baer – of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from ShortStack know how much we’ve enjoyed our ongoing relationship. Sara from the ShortStack team has been feeding us with great…
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Marketing Infographics
The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…
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Content Marketing
How to Rebrand Your Business Without Losing Traffic
Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the…
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Analytics & Testing
How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending, where you invest your marketing dollars this year can reposition you within your market. Now is the time to invest in the right data-driven technology solutions to unlock better marketing insights. Not…
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Content Marketing
The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I’ve gathered quite a few resources from many sites. I would be remiss if I didn’t publicly thank them. I’m also providing a handout to folks with resources and links back to these folks’ websites. In the past, I was against corporate blogging as a strategy. I penned…
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Social Media & Influencer Marketing
Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty
The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it’s about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and genuinely cared for. This aspect of emotional intelligence in business operations is crucial in establishing trust and loyalty. When business…
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E-commerce and Retail
IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button
Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…
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Paid and Organic Search Marketing
gShift: A Case Study in SaaS Onboarding Best Practices
We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are…
